Press conference of HTC, Moscow, March 2007

March 14, 2007 the company HTC (High Tech Computers Corp.) Officially introduced in Russia (Moscow) three new mobile devices based on Windows Mobile: Smartphone HTC S710, HTC P3400 communicator and the flagship model of a new class HTC X7500. At a presentation attended by HTC vice president of business in Europe, Florian Seiche, Regional Manager (Russia), Scott Cheng, marketing manager for Europe, Diana Stoudmann, as well as vice president of Brightpoint Finland Mika Sarkkinen, who kindly provided some comments and clarifications regarding the company's plans in general and in the Russian market in particular. Each of these devices have already been fairly well covered in the pages of HPC.ru, but for convenience we repeat the main points and features for each model. HTC S710, also known as Vox, consists of a smartphone in a new form factor: side-slider with QWERTY-keyboard. As conceived by HTC, this handset is designed primarily for people who appreciate simplicity and freedom in communication, as well as for users who want to gain instead of a regular phone more functional and, most importantly, the compact and not too complicated device. Thus, when folded S710 looks more like a normal mobile phone with a large 2.4-inch display. This mode is well suited for conventional telephone communications. In the same with extended keyboard, you can comfortably work with SMS or email. HTC S710 - one of the first devices running the new operating system Windows Mobile 6. Cost of new items in the Russian retail will be about 16,500 rubles.
Press conference of HTC, Moscow, March 2007
HTC S710
    Key features HTC S710:
  • Operating system: Windows Mobile 6
  • Processor: TI OMAP 850 200 MHz
  • Memory: 64MB RAM and 128MB ROM
  • Display: 2.4 inch, 320x240 resolution, with automatic switching to landscape mode when you open the keyboard
  • Standards Support: GSM / GPRS / EDGE 850/900/1800/1900 MHz
  • Bluetooth 2.0 c support profile 2ADP
  • Wi-Fi
  • 2 megapixel camera
  • Slot for microSD memory cards
  • Dimensions: 102 x 50 x 19 mm and weighs 140 g.
The second device, shown HTC, has become the communicator P3400, about the mysterious disappearance of data on which the site of HTC, we recently wrote. According to the company, this model is aimed at business users, but also may well be interested and youth audience. HTC P3400 is based on a TI OMAP 850, c 200 MHz, running the operating system, Windows Mobile 5, has a built-in Bluetooth 2.0 c support profile A2DP. P3400 is also equipped with a QVGA display with a diagonal of 2.8 inch, 2 megapixel camera and works in networks GSM / GPRS / EDGE 850/900/1800/1900 MHz. Of the characteristic features is the support cards format SD, while the majority of new products equipped with a slot microSD or miniSD. Probably a traditional SD card slot is needed for additional upgrade the device by using SDIO-periphery. According to Florian Seiche, in the Russian retail novelty will cost 12,999 rubles. Given the quite reasonable price, P3400 may well become "popular" communicator.
Press conference of HTC, Moscow, March 2007
HTC P3400
And last model of the presented at the presentation (but not the last among the lineup), became the HTC Advantage X7500. A short preview of this device, you can read in our library. Here we give only the comments of representatives HTC about new items. According to Florian Seiche, HTC Advantage is currently the most powerful handheld device for mobile office and combines the most advanced technologies.The main advantages over a laptop HTC believes the compact size and light weight, the ability to always be online, instantly notified of incoming email, instant activate the device, all necessary wireless interfaces: GSM / GPRS / EDGE, HSDPA, Wi-Fi and Bluetooth. But before the traditional communicators - the big 5-inch screen with VGA resolution, which allows you to work comfortably with both documents and e-mail and browse the Web page. Built-in video output allows you to show presentations on the big screen directly from the device. Thus, according to HTC, Advantage X7500 should be a perfect companion for business travelers who work on the road is important as well as office work. Estimated date of appearance on the market the first half of this year, recommended retail price for Russia - 44000 rubles.
Press conference of HTC, Moscow, March 2007
HTC new items early 2007
In addition to presenting new products, Florian Seiche briefly outlined the history of the company HTC, summed up last year, and very sparingly about the plans for the future: "Following a given in late 2006, the rate of production of mobile devices, HTC focuses on continued growth in 2007, according to an extensive plan. We start the year with the enviable position of offering customers innovative products, the best not only in terms of functionality, but also in terms of design. This makes them truly unique in a market where everything is growing demand for "smart" device, rather than simply beautiful. " In addition to general information, HPC.ru also managed to get some special comments from Scott Cheng, Country Manager of HTC in Russia. According to him, the Russian market is quite a priority for HTC, in 2006 the share of the NTS in the Russian market of communicators was 43.01%, which is a good indicator. This year, HTC expects to increase the number of sold devices, thanks to a wide range of products. And presented a model - it is precisely those products that will allow any user to opt for a "smart" devices: S710 - for beginners, P3400 - as a "workhorse" for entertainment, X7500 - as a serious business tool. In response to our questions about other news, Scott Cheng kindly comment on the exit HTC P4450, also known under the name Kaiser. The model should go on sale in the second half of this year, information about the cost, unfortunately, are not made public. Appears on the Russian market of smartphones, similar HTC S620 (Excalibur), while not to be expected. Scott Chang in particular stated that "while these devices are not as familiar to mainstream users, and soon the supply of similar models probably will not. But in the line smartphone slider, in contrast, will soon be updated. Asked about the development of the X-series line, which is now represented by one Advantage, Scott Cheng said: "The world does not stand still, everything changes, we too are changing. Therefore, all things are possible. " Well, we just have to wait most of these changes, and probably not wait too long, given the rapid growth range of communicators and other "smart" devices. We in turn will keep you, our dear readers, aware of all the most recent developments in PDA and kommunikatorostroeniya. The authors, translation: