Given
The exhibition CommunicAsia, held in Singapore in mid-June, Siemens introduced its three new models: SL 42, SL 45i and ME 45. These devices have raised the bar even higher functionality of cell phones, and now the contestants have to try not to lose their market positions VIP-models.
Components of success:
+ Siemens SL 42
This dual-phone premium "is largely identical to the SL 45, but it has its own specifics. It is designed for practical business people who follow the rule "the cause of time before pleasure, and above all appreciate the functionality and reliability. Its ultra-thin battery has a capacity of even greater than the SL 45. Waiting for your flight at the airport, you can listen to MP3-player a little longer, without worrying that after planting the phone will be discharged. People who prefer rigorous style and be able to buy SL42 in black (the color of "Anthracite"), but will appeal to many silver.
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If you need to maintain communication with the office, with built-in fax modem class 2, and an infrared port for communication with a laptop, you will make it much easier and faster. Also, the business person will enjoy valuable extras, such as conversion rate currency calculator and a calendar that can sync with MS Outlook. Telephone SL 1942 is a working tool for professionals. How nice that they have learned to make a stylish, easy, and yes even with the music.
+ Siemens SL 45i
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For those who do not read the article about the SL 45 in the April issue of "Mobile Computing", list the main features: built-in MP3-player slot Multimedia Card (MMC), IR-port, and a fax modem. Browser WAP 1.1, Program Calendar, Addressbook, Dictaphone, Calculator, Dialer. Voice command and voice dialing. Vibrate, Handsfree-headset with good headphones is also used for listening to music. Cradle for charging and data exchange with a desktop computer that connects to the COM-port. Synchronization with Microsoft Outlook. Oh, and a stylish design that attracts the attention of others. These two phones are similar, but what's the difference? From acclaimed Model SL 1945 new model differs only in the presence of Wireless Java-machine. But this innovation is truly opens up new horizons. Open platform Java2ME (Micro Edition) allows third party developers to create programs that are unchanged and will be recompiled to work on various models of cell phones, PDA and smartphone, as well as on the PDA. For Java there is a large amount of documentation and development tools, proven methods of creating applications, and an army of programmers (according to the Sun, their more than two million) has been successfully applied this tool. Add to that the support from such giants as Motorola, Nokia Siemens, NTT DoCoMo, Panasonic and SONY, who are directly interested in the appearance of a large number of applications for their phones. All this could change the modern notion of a cell phone as a means of communication. Of course, in recent years, many phones can receive information from the Internet using the WAP-browser and a set of games can kill time on a boring meeting. But this slow internet and a black and white, and the games are too simple and naive. Even if the phone has a built-in calendar scheduler and address book, it still is a very simple and the same type of application. With the advent of phones like SL 45i, we can see that even on such a small device you can play exciting games with good graphics and multiplayer support, use of a useful program that there can be downloaded independently. Want to "ICQ"? Please! Want to IRC? Yes, plenty! For Java there is a large variety of applications, including games, calculators, office applications.What is there to list, go to any site devoted to Java, and you realize that the possibilities are endless. Of course, we must understand that you can not just go and download any applet on the MMC-card and enjoy new opportunities. Java2ME has its own specificity, its limitations, but also to create a program for mobile does not have to learn a new programming language with an unknown origin.
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You will feel the power of this platform, using the original program, written in the phone memory SL 45i, such as Cocktail Manager or Email Client. And with wireless technology, data download OTA (Over-The-Air) you do not have to waste my time downloading, installing, and then regularly updating the program. Phone do everything myself, you have to just go to the WAP-site and select the appropriate link. This feature is highly appreciated by those for whom the principle of "time = money" is not just The popular expression, but a guide to action.
+ Siemens ME 45
No less interesting technical capabilities received a telephone ME 45. This model of business-class first from Siemens received the support of the new standard messaging EMS (Enhanced Message Service). With this phone you can send SMS-messages with embedded images and tones. Older phones can only accept text of these messages, but new ones will see them "in all its glory." Moreover, it does not necessarily have to be a model Siemens, phones from other manufacturers that support the EMS, too, will understand these messages.
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Just as the S45, this phone can work in GPRS-network (General Packet Radio Service). Very pleased that this opportunity is now no longer be unclaimed Russian (at least, Moscow) users. Well, one more step towards 3G has been made. In addition, the phone uses an updated microbrowser WAP 1.2. It seems that this phone is finally set the record for the mobile internet. Unlike other presented models, this model has no built-in MP3-player. But it has a jack for connecting portable Siemens MP3-Player USB, which can also be used with models C35i, M35i, S35i, and S45. MMC slot either, but in the presence of a feature "flexible" memory. Its essence is that the available volume can occupy SMS-messaging, address book entries, or, say, the tunes in any combination. Nothing you do not interfere, for example, to score all the memory, or SMS, for example, download ring tones to suit all tastes, leaving room for only 30 telephone numbers and 20 SMS. Phone still "all-weather» M-series Siemens. It has a durable black moisture-and dust-proof enclosure. This does not mean that it is worth throwing the phone in water or in sand, but the rain can talk without fearing for his future performance. The antenna is hidden inside the body, this is also possible to see the continuation of the traditions of M35.
Total
The marketing team did not get their money for nothing - new functions have been divided almost equally among the three new products, so each has its own flavor. Of course, it would be better if all the phones have built-in and MP3-player, and support posts EMS, and Java, but it inevitably would lead to an increase in the cost of universal machines. However, the mobile device market is developing very dynamically. So if these technologies take root, then less than a year, as all of these functions will be combined, even in low-cost phones. In the meantime, it remains to wait for these new products. Tentatively, they will appear in stores in September and October. Sources, Materials: