Famous Barcelona once again on everyone's lips. On some winter days, a breathtakingly beautiful Spanish town became the center of the universe telecommunications industry and mobile technologies. Between 13 and 16 February here at the conference-expo 3GSM gathered all those who determine the direction of formation of rapidly evolving digital world. Among the guests - the executive vice president Shane Robinson, Hewlett Packard, Motorola CEO Ed Zander, president of Nokia Olli-Pekka Kalasvuo, heads of major operators, China Mobile, Orange, O2, Vodafone and others. The annual 3GSM is traditionally considered one of the most important events for the telecoms, device manufacturers, developers of communication systems and related applications. It is here that we discuss the most pressing issues, and we announce new products, technology development and alliances. This year special attention was paid to Microsoft: announcements made by the representatives of the Corporation at a press conference, as well as speech, Microsoft CEO Steve Ballmer (Steve Ballmer) certainly merit a detailed acquaintance with them, because in the near future, all depicted and technology quite possibly will become part of our items.
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| Steve Ballmer at 3GSM conference-expo |
"Today is Valentine's Day" - began his speech, Mr. Balmore - "Love Day, a day of passion. Many of you have seen me on the rollers on the Internet, dancing and a declaration of love Microsoft. Today, my keynote will be:" I love mobile technology! "Mr. Balmora easy to understand: life really is changing rapidly under the influence of rapidly developing mobile technology - erases the distance, growing opportunities, speeding up the pace. His passion, as can be seen, shared throughout the company: in just 4 years of a corporation begins with one device, and the only partner of the operator took the leading position in the market. At present Microsoft partners are 102 operators in 55 countries, a 47 manufacturers worldwide produce 100 models of mobile devices based on operating systems from Microsoft. In 2005, the year sold 6 million of these devices, more than double the previous year. It follows from the statement by Mr. Ballmer, a success of the corporation can be considered as a mere preparation to jump. Year 2006 will start a large-scale attack Microsoft in the market of mobile technology: it will be rolled out advertising campaign to promote Windows Mobile, the market received the new model PDAs and smartphones based mobile operating system from Microsoft, will begin the development of smart phones with a new chipset and new concepts of corporate use of mobile devices may slightly change the usual course and schedule of the harsh labor of everyday life.
Cheap smart phones and devices that Ballmer would not mind "stealing"
By conviction, Mr. Ballmer just mobile devices are a key element of the so-called "digital era", the era of electronics, digitized data and the Internet. And of course, directly by the devices in the corporation pays much attention. One of the most important steps by Microsoft certainly can be called announced at the conference an agreement with Texas Instruments (TI). According to a press release, under the agreement the three companies - Amoi Electronics, HTC Corp. and Sagem Communication, began to produce Windows Mobile smartphones based on single-core chipset OMAPV1030 EDGE from TI. Comparable performance with its predecessors - a design with a dual core - the new chipset will significantly reduce production costs, which in turn will lead to lower prices for smart phones to the level of ordinary mobile phones. In Microsoft expect the appearance of the first devices based on the new chipset within a year.
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| Communicator HP iPaq hw6900 |
New items, of course, have also been demonstrated. Go to the table, hoisted on a stage at which swept a fiery speech Ballmer was clearly focused set of eyes in the hall: there was collected a couple of dozen "flagship" models based on Windows Mobile. Among them were both already popular model and new items that are expected to be available later this year. Susan Del Bene, head of marketing Windows Mobile device has demonstrated the first iPAQ hw6900, which we mentioned in our news section. Having dimensions of 118 x 71 x 21 mm, the model is equipped with a TFT display with a 3-inch (240x240 pixels, 65.000 colors), modules GPS, Wi-Fi, Bluetooth and an infrared port, slot for Mini-SD, built-in alphanumeric keyboard and RAM 64MB SDRAM. New running Intel PXA270 processor clocked at 416 MHz and supports quad-band networks in the GSM. Was particularly noted the possibility of Direct Push, which is part of the package Messaging and Security Feature Pack (MSFP), included in Windows Mobile 5.0. It should be noted that this technology during the conference in general has been given much attention - Microsoft uses a lot of effort to promote it: negotiations with many operators, and quite successfully. For example, operators Cingular Wireless, Vodafone and T-Mobile announced at 3GSM to launch services Direct Push for corporate clients in France and Holland. We already know that in Holland the service cost is 20 euros per month.
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| Smartphone iMate Startrek (SmartFlip) |
"What is thin," - said Steve Ballmer, gently taking the device from the hands of Mrs. delBene, who finished presentation hw6900. Having carefully considered a novelty, the head of Microsoft jokingly put it in his pocket as though he would pull off. Soon into his pockets and moved 3G-smartphone Asus P305, FS Pocket Loox, a new smartphone from HTC, clamshell, codenamed StarTrek, as well as the g-smart smartphone from Gigabyte, is available to subscribers of the Taiwanese operator Chunghwa Telecom.
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| Communicator Fujitsu Siemens FS Pocket Loox T810 |
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| Communicator Gigabyte G-smart |
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| ASUS P305 Communicator |
Like all presented models, P305 on the Taiwanese AsusTek based on Windows Mobile 5.0 and, accordingly, supports Direct Push. New module is equipped with Bluetooth 1.2, infrared port and a slot for the format Mini-SD.It follows from interviews with CEO AsusTek Mr. Johnny Shihom (Jonney Shih), special attention when designing the device was given to the possibility of video communications: despite the great demand for this service, the majority of 3G phones available in the market, significantly reduce the possibility of its use because of insufficient speed of the processor. P305's built-in processing power will fully enjoy the video communication without any distortion.
Work and entertainment for the "common people": the concept of Microsoft
Despite the fact that the corporate parties segment was defined target for the promotion of Windows Mobile, from the perspective of end-user Microsoft does not distinguish the corporate and individual. Undoubtedly, the development designed to provide partner-operators a new source of revenue. However, the applications themselves are made in the end "for the people, who communicate with colleagues, work, read news, watch TV. Visiting the scene Steve Ballmer Microsoft program manager Dave Charles (Dave Karle) began with a demonstration of the mobile client Office Communicator. Going counter to the views of most bosses at Microsoft believe in the need for employees of companies of alternative modes of communication. With Office Communicator Mobile you can connect with colleagues or in a secure text mode, or talk to them on a protocol VoIP, or, depending on the status, leave them a voicemail message. As a demonstration, Ballmer and Carl nazvanivali corporation employees, which, judging by disgruntled answers, obviously torn from cases. Interestingly, in the contact list Office Communicator blurs the boundaries between categories of communication - you can call regular phone contact via mobile number, as well as with a computer or PDA staff, where he contact list will be updated on Technology Direct Push, as soon as someone of your employees will change their data. It should also be noted that the Office Communicator can communicate directly with customers MSN Messenger, AOL IM and Yahoo Messenger. The client will be available for download within two months. Recall that the version of Office Communicator desktop PC was released last year and is part of the Live Communication Services. As for life outside of work, Microsoft introduced its vision of making purchases. Based on the model Qtek 9100, it was shown how the presence of a wireless network you can download information about a particular product and even make a purchase. Raising a device to poster games Gotham Racing 3, Carla downloaded commercials and all related information. "Steve, do you have at home Xbox? - He turned to Ballmer, and receiving an affirmative answer, he continued - and the children clearly play? Try to buy this game? Attach to your device your credit card." It seems, Microsoft has decided to surprise this evening is not just technology - in the credit account at the Director General of the transnational giant did not have enough money ... At the conference, it was again noted on the early realization of full compatibility of Windows Live for a wide range of devices, in particular - for mobile. Recall that Windows Live is a suite of Internet services, allowing to collect in one place all the most critical services and categories of information for each user, such as email, instant messenger, news ticker, weather reports, search, etc. Have been demonstrated Windows Live Mail, which allows to place online and use with any device address book, as well as Windows Live Mobile Search, the search service with a search bound to the site. Thus, while in Barcelona, Charles found a pub, of which he told friends, and was even able to view instructions on how to get it. Search was developed by the French Motion Bridge, specializes in mobile search engines. And finally, the last of the important announcements in this category. After numerous tests and discussions, mobile TV will soon become a reality. Under an agreement between Microsoft and European operator Virgin Mobile, will soon be able to subscribers of the operator to view the displays unnamed smartphones from HTC, supporting standard DAB-IP. Technology transfer will be based on Windows Media.The service BT Movio subscribers will have access to a huge variety of channels of digital TV and will be able to tune in to 350 digital radio channels. "Soon, watching your favorite TV programs on mobile phones will be as commonplace as the television in the living room - is convinced Sir Richard Branson, founder of the Group's Virgin Mobile."
Simplified sinezub
New technologies were also introduced in Windows Mobile. For example, Charles has demonstrated a fundamentally new scheme for connection and communication protocol Bluetooth. Previously, this required the implementation of the long procedure of connection and a number of settings. Now enough time to press "1" on two smartphones for establishing a temporary connection. The next step is select the type of transmitted information - contacts, files, pictures, and press the corresponding number key on the keyboard. On the second phone notification appears on trying to upload a file and request for consent. Once consent is given, the device immediately begin the transfer. Technology, as we see evolving quickly enough. Changing the style and rhythm of life: Who would have thought that we will communicate messengers at work and watch TV on their smartphones? And glad that someday we will be able to experience this. But that's interesting - when? For the development of technologies alone are not sufficient development effort, we must engage all elements in the chain of service the end customer. And it becomes clear why Microsoft is intently working on establishing partnerships with operators around the world. Looks like another area can move under its dominant control, which, however, is not unambiguously negative phenomenon, particularly now when everything is on the rise, and it takes a lot of money for the development of new technologies. Sources, Materials: